B2B conversion rate optimisation (CRO) improves the rate at which your website and landing page visitors convert. In the case of business-to-business websites, a conversion is likely to be when a visitor becomes a lead. B2B websites receive less traffic than B2C websites, but each B2B website visitor has much higher revenue potential. On a […]
B2B purchasing journeys begin with research and for decision makers, influencers and end users, that research begins on search engines. Increasing your search engine visibility on search engines like Google by paying for ads is called search engine advertising. Often advertisers pay per click (PPC), so search advertising can also be referred to as PPC […]
Do you have frequently asked questions on your website? Do you use them for SEO? FAQ content often speaks directly to the needs of your audience, answering the pre or post sale questions. Your prospects are likely to be trying to find answers to their questions by searching on Google. What if those search results […]
Looking for the right landing page creator for your business? Here are the things you need to look for when picking yours.
We’ve all been there, perform a search on Google and your business is nowhere to be found. If you can’t find your own business how will your prospects? So you’re left asking yourself, how do I get my website to appear in Google? How can my business be found in the search results by my future customers? […]