Discover the B2B digital marketing tactics that will help you reach your target audience at the right time, with the right message.
B2B marketers are charged with increasing awareness and ultimately translating that awareness to action. Here we explore the B2B digital marketing tactics that will attract the right visitors to your marketing funnel.
As B2B marketers we want to ensure our marketing activity results in pipeline and sales. The majority of marketing is now delivered digitally because that's where our prospects are doing their research.
There are dozens of B2B digital marketing tactics you could deploy, across many channels. We'll support you with best practice guides, tutorials and the marketing tools that will make it all much easier.
What makes our approach to B2B digital marketing unique? Our focus is on helping you align your tactics around a marketing funnel. Often marketers take a scattergun approach to digital. We'll show you how you can deliver better results by focusing on attracting the right visitors into your sales and marketing funnel.
80% of B2B executives research products or services on a tablet in the evening. - IDG
Fuel your marketing funnel with top of funnel digital marketing tactics
Social Media Marketing
Connect with your audience and build relationships.
Convert interest into action and generate leads
Landing pages turn unknown visitors into marketing leads.
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