How much time do you spend building landing pages? Or worse yet, rather than building them do you avoid them? Here we'll help you find the best landing page builder for your business, helping you make the right selection.
Companies with more landing pages generate more leads, in fact companies with 40+ landing pages get 12 times more leads than those with 5 or less! You need a fast way of building great landing pages and using the best landing page builder will help.
How do you pick the right landing page builder?
There are so many landing page tools to pick from, how do you know which is the best one for your business? We've compared them and found the best one for every use case! If you are looking for the right landing page software, start here and save time.
Why do you need a landing page builder?
There are plenty of reasons you might need a landing page with the most crucial being that landing pages convert far better than websites. Websites are made for browsing and discovery. A visitor may explore one or two pages on your website and never convert, landing pages are made to convert visitors.
Landing pages work. They work because they focus the attention of the prospect on one goal. Extensive research by HubSpot reveals:
More landing pages result in more conversions! Companies with 10 to 15 landing pages increase leads by 55%. Companies with 40 or more landing pages get 12X more leads than those with five or less. (HubSpot)
Many businesses that need to use landing pages to increase digital marketing ROI face the same challenges.
The number one reason businesses don't use landing pages is because their marketing department doesn't know how to set them up or they are too overloaded." (HubSpot)
Our pick of landing page builders makes it easier for business users create landing pages with no prior experience. Don't believe us? All our recommended landing page tools of 2019 come with a free trial, so go ahead and take it for a test drive.
What makes a great landing page creator?
Find the best landing page builder 2019, based on your needs. Pick a category and find the landing page tool we recommend!
Rather than giving you a long list of landing page builders to try we've tested them for you. We've also sought feedback from existing users and trusted third parties. We can confidently tell you what the best landing pages builders of 2019 are and why. We know there isn't one best fit for every business so you can pick the best landing page creation tool based on your needs. Start by selecting your most important criteria below.
The most important consideration for my business is:
Find the best landing page builder based on the size of your business:
Find the best landing page builder based on integrations:
What's the easiest to use landing page builder?
Easiest to use landing page builder of 2019 is Instapage!
The average landing page conversion rate across industries is 2.35%. (WordStream) - Instapage landing pages can increase conversion rate to 28%
Instapage has by far the easiest to use interface of any landing page tool. We've setup landing pages in under 10 minutes and published them live. Instapage comes with great templates so you don't need to start from scratch either.
What makes Instapage the easiest to use landing page builder of 2019? It's the ability to create content blocks that you can re-use multiple times. Most other landing page builders miss this functionality, and it cut's down the time you need to build new landing pages significantly.
- A range of high quality templates that have been proven to work. Just click and edit.
- Drag and drop, what you see is what you get, interface.
- Create once use many times modules.
- Host all your images and assets in one place.
- Everything is in the cloud with one click publish.
Read our Instapage review
What's the most powerful landing page builder?
The most capable landing page builder of 2019 is ClickFunnels!
Relevant embedded video can increase conversions by 86%. (Eyeview) - ClickFunnels allows video embeds and pre-recorded webinars. Landing pages for your next webinar are included!
The best landing page builder in terms of functionality is ClickFunnels. This landing page creator is an all in one tool for digital marketers. Beyond just building landing pages, ClickFunnels comes with a CRM platform, online sales capability, marketing automation, lead scoring and plenty more. You can of course start very simply with the easy to use landing page builder, but advantage of ClickFunnels is that it can grow with the needs of your business.
- Dozens of tested pre-build templates and multi step funnels. Use funnels to take your customers on a journey.
- Landing pages come with down sells & up sells.
- Built for conversions with widgets for countdown timers, social proof and more.
- Pre-created user journeys for webinars, membership sites, product sales, white paper downloads and more. It's all done for you.
Read our ClickFunnels Review
What's the best value landing page builder of 2019?
Best value landing page builder in 2019 is Landingi
Only half (50%) of all landing pages are mobile-optimized. (Adobe) - Landingi allows you to optimise for desktop, tablet and mobile! Adjust one template to work for every device.
Landingi is a newcomer to the world of landing page creators, but far from being a laggard this late entry is fast becoming one of the tools you should be considering. In terms of ease of use it's close to the Instapage but for now lacks the reusable components that make Instapage so easy to use. It's not as fully featured as ClickFunnels but it's easy to use interface is a joy.
Landingi gives you
- Hundreds of templates
- A drag and drop interface
- Out of the box data capture forms
- Good support and knowledge base.
What really sets Landingi apart is its pricing. It starts at just $29 for unlimited landing pages.
What's the best landing page builder for entrepreneurs, startups and small business?
Best landing page builder of 2019 for small businesses is ClickFunnels
Only 22% of businesses are satisfied with their current conversion rates. (Econsultancy) - ClickFunnels is designed for conversions with a number of widgets designed to increase conversions including countdown timers. You can also up sell or down sell based on user behaviour.
In business a few good landing pages can be more powerful than having a website, That's because a website is made for content browsing and discovery. A landing page is made to sell.
Would you rather have a shop where people browsed but never bought or would you like a shop where a proactive team of employees support each customer until they're ready to buy?
ClickFunnels is the perfect solution for entrepreneurs, startups and small business because it gives you the shop that guides people to conversion.
- It works for lead capture and comes with marketing automation
- It's checkout features makes it perfect for online sellers.
- It has dozens of widgets designed to help and encourage visitors to become customers.
ClickFunnels is designed to help small businesses succeed online in both B2B and B2C sectors.
What's the best landing page creator for medium to large enterprise?
Best landing page builder 2019 for medium to large business is Instapage
The number one reason businesses don't use landing pages is because their marketing department doesn't know how to set them up ." (HubSpot) - Instapage is designed for marketers to create landing pages easily. It also has commenting and workflows making it the perfect business solution.
Although Instapage has a very cheap entry point, there is no doubt this marketing tool for creating landing pages is geared towards big business.
- It has second to none support and SLAs
- It comes with hundreds of integrations
- It's built for teams and collaborative environment where you may need to collect feedback.
If you're a large business looking for a good landing page builder then Instapage is your answer.
Read our Instapage review
I'm an affiliate marketer, which landing page builder should I use?
Best landing page builder for affiliate marketers in 2019 is ClickFunnels
Long form landing pages can generate up to 220% more leads. (Marketing Experiments) - ClickFunnels are the masters of long form landing pages (just look at their homepage). ClickFunnels templates will help you create well designed long form sales pages.
There's no question about it. If you're an affiliate marketer then you need to to use ClickFunnels. That's because ClickFunnels is designed for running an online business. From one page sales pages to multi step funnels, ClickFunnels gives affiliate marketers the flexibility they need.
- Build single landing pages or sales funnels.
- Integrated marketing, CRM, payment and membership sites.
- Upsell and downsell capability.
- Email marketing support for affiliate marketers (other email providers don't allow affiliate marketing on their platforms).
We've written a detailed review of ClickFunnels
I use ActiveCampaign for my email marketing, what's the best landing page builder for me?
Best landing page builder 2019 for ActiveCampaign users is ClickFunnels
ActiveCampaign is a highly capable email marketing tool with complex automations. It works well with an equally functional landing page creator like ClickFunnels. ClickFunnels does come with its own email marketing tool but can also very easily integrate with ActiveCampaign.
The ClickFunnels and ActiveCampaign integration is as easy as adding the ActiveCampaign API key to ClickFunnels. The right ActiveCampaign list can then be selected from the ClickFunnels page builder.
I use ConvertKit for my email marketing, what's the best landing page builder for me?
Best landing page builder 2019 for ConvertKit users is Instapage
ConvertKit is an easy to use but very powerful email marketing platform and one we love here at FullerFunnels. It you're a ConverKit user then your best option for creating landing pages is Instapage. We recommend Instapage with ConvertKit because the two work so well together. In fact ConvertKit actively promote Instapage as a great landing page option for its users.
By using ConvertKit with Instapage users will be able to:
- Create flexible landing pages that capture lead information like and email address.
- Sent this information to ConvertKit
- Access and act on data capture by landing pages within Instapage.
- Instapage features are built into ConvertKit under the forms tab.
I have a WordPress website which landing page builder should I use in 2019?
Best landing page builder 2019 for WordPress users is Instapage
WordPress is a fantastic website content management and blogging too. We use it on our own websites. It’s not however a landing page builder. There are plugins and themes to help you create landing pages but none of these give you the ease of use found in other non WordPress solutions. So what’s the solution?
Our recommendation is a solution that allows you to publish landing pages to WordPress but also supports publishing landing pages outside of WordPress because this gives you the ultimate flexibility.
Our recommendation on the best landing page builder for WordPress users is Instapage. Instapage allows you to landing publish pages to WordPress but still manage them in the user-friendly environment of Instapage.
Read the full Instapage review
When it comes to picking a landing page builder there’s plenty you need to consider to find the best one for you, because the best landing page builder will be different for every business. Here are just a few of the things you need to consider:
Finding an easy to use landing page builder
The top consideration for the majority of businesses needs to be ease-of-use. Unless you have dedicated expertise within your organisation, the building of landing pages for campaigns is likely to fall to people who are already juggling multiple tasks. They probably won’t be able to spend too much time trying to build the perfect landing page, instead, they need something quick and easy. Majority of landing page builders will come with out-of-the-box templates. These templates allow you to just change the text to fit your individual requirements. You can also use landing page templates as a starting point for your own designs. The quality of these templates will differ between landing page builders. It’s important to check that the landing page templates offered by the various builder tools have been shown to perform, rather than cobbled together.
Every landing page builder worth considering will come with a drag-and-drop builder. This is where you can drag elements onto a canvas. You could start with a blank canvas or you could start with one of the aforementioned templates, dragging and dropping modules onto the template allows you to customize its look and feel to your needs. Drag-and-drop modules will include text boxes and graphics. In more advanced builders such as ClickFunnels, you will find widgets such as countdown timers. You may ask why you need functionality such as a countdown timer and these all play to the idea of using psychological tactics to increase conversions. Another tactic is to use social signals, adding a widget to a page showing how many are thinking about buying a product or have already checked out. So good landing page builders will come with a drag-and-drop page builder, but the best landing page builders come with advanced widgets that you can use to increase conversions,
Know the purpose of landing pages
When picking a landing page builder we obviously know we want to build landing pages, but we need to be asking ourselves what the purpose of those landing pages will be. For example, a majority of business-to-business marketers will use landing pages to capture leads, in contrast business to consumer marketers may actually want to use landing pages to complete transactions. How you will use your landing pages is important because some landing page builders will be optimized for e-commerce transactions whereas others will work better for lead capture.
Integrating the landing page builder with your marketing technology stack
Once you have invested in any marketing tool, the biggest challenge you’re going to face is how you then integrate the marketing tool with your existing toolkit. The landing page builder will often only capture data and you need to know what to do with that data.
Some landing page builders will come with a built-in CRM where you can hold contact details, but others will need to plug-in to your existing email database or CRM because they won’t be able to hold that data. ClickFunnels is an example of a landing page builder that comes with an optional built-in CRM, Instapage will instead come with plenty of integrations into other systems.
Do you want a single landing page or do you need to build a customer journey?
When you’re first looking for a landing page builder it’s likely you’re looking for something that can just build a page that will sit by itself. That page will capture data and pass it on to your other systems. Have you considered using landing pages to build a customer journey? One that nurtures prospects over time automatically until they are ready to buy? In this case, you should look for a system that can build landing pages and connect them together to form more advanced marketing funnels. A tool like ClickFunnels can help you build connected landing pages that form a marketing and sales funnel.
So you can tell there’s plenty to think about when choosing the best landing page builder, use our quiz to find the best landing page builder for you and your business.
Not sure what you need when it comes to landing page builders? Get free advice.
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