Move leads through your marketing funnel automatically. Nurture contacts from awareness to sale by engaging them with the right content at the right time by using automated sales funnels and marketing automation.
Your sales funnel is the journey prospects go through from awareness to decision. Using marketing automation tools it's possible to automate the customer journey through the funnel.
If your digital marketing budget isn't delivering the ROI you demand then marketing automation will help you better support the customer journey.
Marketing Automation Software
Want to automate sales funnels? Start here with marketing automation software.
Sales Funnel & Marketing Automation Resources
Responsible for managing marketing automation? These best practice guides and resources will help.
The growth of digital marketing and marketing automation
In recent years marketing has undergone a significant transformation. Year on year the prospect has taken more control over their buying journey. With so much of the research now completed well in advance of contacting a vendor, the job of marketing has shifted from the realm of lead generation through to supporting the entire buyer journey.
With the transition of the buyer journey into an online world, expectations have also changed. Buyers now want a personalized journey aligned to their needs. Personalization is no longer a value-add, it's an expectation.
How does marketing support an end-to-end customer journey with personalized experiences for every prospect? This is where marketing automation comes in. The organisations that can master their digital sales funnel will be able to scale faster, optimize marketing ROI and deliver the experiences their prospects expect.
Marketing automation software can help you scale your marketing and deliver the customer journey your prospects expect.
How can marketing automation help small businesses?
Marketing automation can help small businesses competing in B2B markets more than any other. No doubt your target market has larger players. Marketing automation software for small business can help you scale your sales and marketing efforts without investing in more headcount. It means you can compete with the big players and win. Here are just a few stats to capture the value of marketing automation.
Best practice guides to B2B marketing automation
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