Reach the right audience quickly using B2B online advertising. Target by keyword, job title and even company. Learn more right here at FullerFunnels.
How do you reach your audience quickly in a highly targeted and measurable way? Better yet, how do you send this audience to an optimised landing page focused on conversions? Online advertising is the answer and in this section of FullerFunnels we'll guide you through the world of online advertising for B2B industries.
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Online Advertising Resources For B2Bs
We've put together a collection of resources including guides, tools and training. Running your own ads? Start here.
What is B2B online advertising
Online advertising is using paid media to reach an audience. As a business you can show your ads across search engines, social media and third party websites. You have plenty of delivery options and payment models including PPC - Pay Per Click, CPM - Cost Per Thousand Impressions and even CPA - Cost Per Acquisition.
What's the role of online advertising in the B2B buyer journey?
Online advertising is a digital marketing tactic that gives you ultimate control in where, when, how you show your ads. This means it can support your marketing funnel at every level.
Use B2B online advertising to increase awareness
- Display advertising and social media advertising can show your ads based on activity and demographics. This allows you to show your message to your ideal audience to increase awareness and build a brand.
Use online advertising to support consideration
- The tradition marketing automation or marketing funnel requires you to have the email address of your audience to follow up and nurture. With online advertising you can use remarketing to target your audience based on previous engagement.
Use online advertising to generate demand
- Show ads based on specific search queries and send that traffic to a lead gen page with a gated asset. The control online advertising gives you makes it a fantastic tactic for demand generation.
Omnichannel ad strategies drive an 80% higher rate of incremental store visits for local businesses. - Google
B2B Online Advertising Guides
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