In an increasingly competitive space, how do you gain an edge? You could spend more so that your ads appear in the most prominent positions. The trouble is this is what most advertisers are doing and it’s driving advertising costs higher each year. With the approach of spending more, you need to up your ad budget each year to stand still. So what’s the alternative?
Imagine you knew which ads in your market worked best? What if you could carry our deep keyword research to identify the most cost-effective keywords? How much would it improve your ROI to increase conversions by 20% or more? All this and more is possible by investing in the right online advertising tools. You could just follow the heard and use the tools the ad platforms provide or take a different approach and invest in expert tools used by agencies and leading advertisers.
Premium tools that will help you with online advertising
How do I find the best performing ads?
Before doing any advertising activity you need to study the industry. SEMrush is an amazing tool that allows you to see the ads that are proving successful for your competitors. Read our SEMRush review.
How do I know which keywords to target?
Almost every ad platform will have a built-in keyword research tool. However, these can be cumbersome to use and the value can often be hidden. We use KWFinder to help us discover the best keywords in our various niches.
How do I maximise ROI from advertising?
Paying for ads can be expensive if you aren’t converting visitors and sending them to your website is the worst thing you can do. You need dedicated and conversion-focused landing pages. There is no better tool than Instapage for building great landing pages with tested templates. Read our Instapage review.
How do I build a sales funnel for my online advertising?
A landing page is a single point at which you want the visitor to convert. What happens after that? A tool like ClickFunnels will allow you to build a nurture journey for your prospects that spans multiple touchpoints. Read our ClickFunnels review.
Free tools that will help you with online advertising
Bulk create and upload ads
Creating ads and managing your account can be a time-consuming process. Using the Google Ads Editor you can make account changes, create campaigns and more locally and then upload all the changes. Try the Google Ads Editor.
What are your prospects asking?
Do you wonder what questions your prospects are asking? Now you can find out with Answer The Public.
How do I create image ads?
Visuals are a vital part of online advertising. The right image can catch the eye and make your ad memorable. Use a free tool like Stencil to create your visuals online. You can also use Stencil to create images for social media, banners for your website and any other reason can think of. Try Stencil.
Why do you need online advertising tools?
The answer is you don’t. You can just use the tools the ad platforms provide free of charge. Sounds great, doesn’t it? Just remember those platforms want you to spend as much as possible. Using independent tools can give you different insights, insights your competitors are missing. If your aim is to cut costs and improve results then investing in the software that will help you is a must.
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