Search engine optimization is difficult, that’s why you need to start with the best SEO tools for 2019. Your business is competing with every other business in your market that also wants to appear at the top of the search results pages. Every B2B buyer journey involves some element of research, and research starts with search engines.
Imagine your website appearing to every prospect that wants to solve a challenge that you can help with. People actively looking to solve their challenges are putting their hands up and signalling they need help, and if you can add these prospects to your sales funnel then you’ll be nurturing high-quality leads that have a definite need. Ranking well in search engines isn’t a matter of luck it takes hard work and a strategic approach. Here are some of the best SEO tools of 2019 that you should be using in your search engine optimization activity.
Keyword research tools: Use this SEO tool to understand what your ideal prospects are searching for
When a prospect is researching the challenge or even a specific product they enter a set of search terms into Google ( or another search engine of their choosing). Knowing what those prospects are searching for is one of the most important pieces of insight you can gain. That insight will direct how you optimise your website, the content you create and influence every aspect of your search engine optimisation delivery. There can be vast differences in terms used and the search volume of those terms.
Here is just one example where keyword research is invaluable:
There are plenty of companies that sell Enterprise resource planning solutions, one is Oracle another is a company called Access.
- Access has optimized their product page for the term “Enterprise resource planning“
- Oracle has optimized the prep page for the phrase “ERP“
There is a significant difference in search volumes between these two approaches to researching the same challenge. Each month there are 1,000 queries on the phrase “Enterprise resource planning”, but there are over 18,000 on the phrase “ERP”.
Best keyword research tools of 2019
When you want to know what your ideal customer is searching for, you need to use keyword research tools and there are plenty of options. One keyword research tool stands above the rest in 2019 and you should consider using the free trial just to test a few search terms before creating content.
SEO audit tools: Use this tool to audit your site and competitors
The next step in a good SEO workflow is running an audit. This is something every SEO agency will offer. Unsurprisingly all SEO agencies use a selection of the same tools. If you’re in charge of your own SEO then you’ll need to audit both your own website and your competitors. Why? An SEO audit on your own website will reveal the issues you need to fix. An SEO audit on competitor sites will identify where you could develop your SEO strategy by identifying areas where your competitors are weak.
Best SEO audit tool of 2019
SEO audit tools are complex beasts. Running an SEO audit can be a complex task, but there’s no reason why the tools need to be complicated. SEMrush is a very powerful tool that’s also very easy to use.
Track search engine rankings: Track your rankings across multiple countries and devices
When we run an SEO programme, the first thing stakeholders want to see is where there have been improvements in search rankings. This is one area where you definitely need the right SEO tools to help. Tracking rankings manually is an impossible task, here are some of the challenges you’ll face:
- Website rankings differ between countries and even towns
- Website rankings differ between devices
- Search engine results are personalised
Best rank tracker of 2019
Rank is a popular metric because it’s so easy to understand. The problem is that there are many variables. The ranking you see may not be the same as the person sitting next to you in the same office. So you need a powerful rank tracker that can look across multiple devices and geographies to pull an average rank.
For rank tracking in 2019, we recommend SERPWatcher. SERPWatcher is part of the same suite as KWFinder. Learn more about SERPWatcher.
Track the growth of organic traffic
When running SEO activity it’s very important you don’t just focus on improvements in rankings. Your goal needs to be to grow overall organic traffic to your website. Google Analytics is a widely used and free tool for website analytics and something you should have active on your website from day one.
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