B2B Social Media Marketing

Social media marketing is a phenomenal sales and marketing channel. If you are failing to see ROI from social, then you may need to rethink your approach because thousands of B2B businesses are using social media to reach new audiences. You’ll need the right mix of organic and paid social media marketing activity combined with a willingness to get involved in genuine conversations.

Your next customer is just one click away; we’ll help you use social media to reach, convince and convert them.

How could you use social media marketing to REACH your next customer? Here are a few examples!

• Create content that they will value and share with their peers.
• Amplify your content on the right social channels and use targetted tactics to access new audiences.
• Use paid social to target competitor customers with your messages.

How could you use B2B social media marketing to CONVINCE your next customer? Here are a few examples!

• Create different types of content to support different parts of the buying journey.
• Use social to surface content and messages that instil trust.
• Answer questions and position your business as a thought leader.

How could you use B2B social media marketing to CONVERT your next customer? Here are a few examples!

• Use social listening to find ideal opportunities for engagement.
• Build a social profile of your customer and use this insight to have valuable conversations.

Learn more about our B2B Social Media Marketing Service

Where does social media marketing fit in the B2B digital marketing funnel?

Social media marketing allows you to reach new audiences and can help you fill the top of your marketing funnel with new contacts. Once in your funnel, use social media marketing to nurture prospects towards a buying decision. How? Use tactics like social selling to position your business as a thought leader. Social media can even help you close the sale. Before you go to your sales meeting review the social footprint of your prospect, and use this insight to build a rapport with decision makers. Need help? Our B2B social media management and marketing solutions are there for you.

Learn more about our B2B Social Media Marketing Service

B2B Social media marketing insights

Social media marketing is a vast field and when it comes to B2B social media marketing, there is plenty you need to consider and understand. Here we share some insights, tips and tactics that will help with your strategy and execution.

See all social media marketing insights

B2B Social media marketing tools

It’s no secret that having the right toolkit can give you the edge in social media marketing.  It’s impossible to do any form of digital marketing without the right digital marketing tools,  some tools are free others you need to pay for, but one thing is true, having the wrong tools will cost you in the long run.

At FullerFunnels B2B marketing we’re transparent about the tools that we use, and we’re happy to help you start using them in your organisation if you want to do social media marketing for yourself.  Here are just some of the tools that we use,  but if you have a specific need in mind then drop us a note. We believe B2B  social media marketing tools can give you a distinct advantage and we’re happy to provide you with free advice on which tools are right for your organisation.

Find B2B Social Media Marketing Tools

Want a done-for-you social media marketing service?

Social media marketing is time-consuming but can reap huge rewards. In the B2B space, social is replacing peer recommendations and your prospects will expect you to have a social presence.  Need help?FullerFunnels is the ideal balance between recruiting in-house and using an agency. Our mission is to deliver strategic insight and operational excellence. We do that by working closely with you, not as a distant agency. We also keep our overheads low, allowing us to be more competitive than any other B2B agency.  Read more about our B2B social media management and marketing solution.

Learn more about our B2B Social Media Marketing Service

The FullerFunnels B2B Social Media Marketing Service

Other agencies may try to complicate social media but our approach is simple and transparent.

• FIRST… We use social media to build awareness of your product in chosen markets.
• SECOND… We build in conversion points where followers become leads.
• FINALLY… We create marketing funnels that engage the contact outside social media. Contacts become marketing qualified leads ready for sales.

The advantages of working with FullerFunnels for B2B Social Media Marketing

You might be wondering why you should work with FullerFunnels? Here are just a few reasons why.

• NO BARRIERS You’ll work directly with one named digital marketing manager. We don’t use account managers and don’t have a sales team. There are no barriers between you and your dedicated social media marketer.
• MEASURABLE – We’re focused on quantifiable results. We start with understanding what success looks like for you and work back from there. Our work is based on delivering meaningful business outcomes from social media.
• BESPOKE – We’ll have weekly calls with you and create a weekly social media plan of action. You can have as much control as you want, from per post-approval through to a hands-off approach.
• ONLY B2B – We do B2B and only B2B. Business to business marketing is in our blood, and we only have experienced B2B marketers in the team.
• FIXED COST – Our services are provided at a fixed cost, excluding any media fees.

Learn more about our B2B Social Media Marketing Service