Your customers are the most important thing you have. They are the lifeblood of your business. The trouble is that it's getting harder to reach them and keep them. Marketing UX design puts the customer at the centre of your marketing so that your message reaches your audience in the moments that matter.
Marketing UX design is an innovative approach to marketing that is at the heard of everything we do. It combines traditional user experience design (UX), digital marketing and conversion rate optimisation (CRO).
We think Marketing UX is the future of marketing and we want to tell you all about it.
Marketing UX Consultancy
Building funnels that work is a complicated process. If you want a done for you solution for building & optimising funnels, lets talk.
Learn more: Marketing UX Consultancy
Conversion Rate Optimisation
Test & learn across your entire marketing with our innovative approach to improving marketing results.
Learn more: Conversion Rate Optimisation
Video helps persuade 73% of people to buy a product or a service - Animoto
What is Marketing UX?
Marketing UX (User Experience Design) is a user-centred approach to marketing. Historically your marketing may have been driven by the product, it may have been in response to competition or just whatever the highest paid person in the room wanted. Marketing UX enforces a customer focus from the kick-off and throughout. Marketing UX has three core elements that are in themselves well established.
Start with user insights and create with the customer in mind
User experience design is all about delivering meaningful experiences to the audience. It's based on a solid understanding of the audience their motivations and context. In our marketing UX approach user experience design gives us the customer first focus. It tells us what matters and when it matters.
Deliver digitally using marketing technology and tools
UX insights help us craft marketing messages and decide on the tactics we need to deploy. Digital marketing moves from being everywhere to being there in the moments that have the greatest impact, the moments that matter. We scale our activity using the right marketing tools and software.
Test, learn and optimise
The final element in our Marketing UX approach is marketing optimisation. Marketing optimisation is founded in the principles of conversion rate optimisation (CRO). With CRO we make data-driven decisions to optimise campaigns so that they deliver better ROI. Most conversion rate optimisation practitioners focus on landing pages. We optimise the entire marketing funnel.
Marketing UX delivers user-centred digital marketing that is constantly optimised to deliver better ROI.
Marketing UX design delivers your marketing in the moments that matter
Digital marketing is about reaching your audience to generate awareness and ultimately deliver loyal customers. The low barriers to entry mean that the market is getting saturated. It's becoming more difficult to cut through the noise and increasingly expensive.
To stand out your marketing strategy needs to change. You can't be everywhere, all the time and do it all well. We believe you can make the shortlist by winning the moments that matter. These are the points at which you are most likely to influence the decision-making process.
To win the ‘moments that matter’ you need to know when they'll happen or better yet, you need to control when they occur. Our Marketing UX approach helps you plan your marketing around the moments that matter.
Why is controlling the ‘moments that matter’ essential?
Marketing initiatives often fail because they stretch limited resources over too broad an area. Winning the moments that matter means you can focus resources on fewer initiatives, and deliver a more significant impact.
You can only start winning in the moments that matter by understanding what triggers your audience. Marketing UX helps your business understand what matters to your audience before all else and then craft your marketing strategy around that insight.
Our user-centered approach means that your marketing will be delivered at the right time, on the most relevant channels and as a result, have a memorable impact.
What do we do at FullerFunnels?
Last Updated on