Is your marketing spend is increasing? Are you failing to get cut through the noise? Most marketers are trying to overcome the noise by creating more content, posting more and spending more. This doesn’t work.
It doesn’t work because this is what everyone else does. In just 60 seconds:
- 150K emails are sent
- 500 hours of video are uploaded to YouTube
- 1.5k blog posts are published
- 500K tweets are published.
Imagine if every marketing tactic you deployed stood out like a beacon. Not because you spend more, published more or shouted louder, but because every tactic resonated with your audience so much that they stood up to take notice.
OUR MARKETING SUCCESS FORMULA
Digital Marketing + UX + MarTech =
User-centered marketing that delivers a higher ROI
What does this mean for your business?
Digital Marketing: B2B digital marketing that works backed by a clear strategy. Execute your marketing using marketing tools that increase productivity and improves results.
User Experience (UX) Design: Put the user at the centre of your digital marketing. Craft messages and execute tactics that deliver a positive experience at every touch point
MarTech: Use the right marketing tools and software to optimise your activity and reach.
Higher ROI: Every encounter means more and as a result prospects become customer quicker and spend more.
Want to talk about how you can implement UX thinking in your digital marketing?
You're standing at a fork in the road; Spend more, or market smarter?
On your left is the road well trodden. The route almost every business is going down, one after the other. That’s the road of spending more time, money and resources to outshout the competition. It’s less effective but everyone is doing it, right?
On your right is a much smoother road. This is the road far fewer businesses pick, most don’t even see it. This is the route of User-Centred Marketing powered by Marketing User Experience (UX) Design.
Ready to discover Marketing User Experience Design and put customers at the centre of your marketing?
Every interaction with your business needs to memorable for the right reasons. It needs to delight prospects and align with their needs. The first impression a prospect has with a business is through its marketing. Marketing User Experience Design (UXD) is the process of ensuring those first impressions result in long term relationships.
Putting user at the centre of marketing strategy
What does user experience design mean to you? To me, it means ensuring that every interaction your prospect has with your business is a positive one where the prospect achieves their objective and contributes to a business goal. By taking a user-centred approach to marketing you’re making it more likely your prospect will take action when they encounter your marketing messages. Marketing UX design matters because every interaction with your business counts.
How does marketing user experience impact the B2B sales funnel?
Many of the interactions your future customers have with your business happen before they become a customer and even before they visit your website. The customer journey begins when they see your Google Ad, encounter a social post or see your videos. These are the first touchpoints your prospects will encounter before they’ve even heard about your business. How much thought goes into ensuring that these touchpoints delight customers and engage them at the right moments? The moments that matter?
A user-centred marketing approach strives to delight your prospects so they move through your marketing funnel quicker and are ready to buy sooner.
How does Marketing UX work?
Marketing User Experience Design puts the user at the centre of your marketing. Its job is to craft a journey for your prospects that is aligned to their needs. One where every message helps them think ‘Wow, you understand my challenge better than any other’.
User Experience (UX) Design brings to marketing, the user-focused insights that drive prospects to take action and convert. It does so by building a deep understanding of the prospect. Knowing what they need and desire ensures touchpoints trigger the desired outcomes for the business and transitions prospects into happy customers.
Ready to start your marketing UX journey?
Your next action is simple. Let’s talk about how I can help your business.
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