In this article, we explore 5 marketing tools for new businesses. Marketing is one of the most important parts of getting your new business off the ground. These five tools will save you time, money and your sanity when launching your startup! Each recommendation comes with a free plan or free trial so you have no excuses.
Setting out on a new business venture is daunting. There’s no question about it. You’re taking a risk. Your friends and family are probably wondering why you’re taking the risk. You might have just graduated and on the verge of a promising career, or you might already be settled in a job and earning a steady income.
Whatever your current circumstances everyone around you will believe you’re taking a massive financial risk. Often for the entrepreneur, the risk is more than financial, after all, you can always get another job. The bigger risk is the risk of failure. The risk of having gone after your dream and not achieving it. Starting a new business is one of the few very public actions we can take in our lives, and if it fails that failure is public knowledge.
So how do you mitigate the risk of failure as much as possible? You need a strategy and plan for delivering on that strategy. You need clear goals, you need to recruit the right team, invest in your product and more. In fact, the list of things he could do goes on and is well documented in countless business books about startups. The reality is you need to make it as easy as possible for your business to succeed because even with the best business ideas in the world there is no guarantee of success. Even with the best will in the world, the majority of new businesses fail. The biggest overlooked area for increasing your chances of new business success is investing in the right marketing tools for new business. Having the right small business marketing toolkit will make your marketing more productive and ensure you get the best possible return on marketing investment.
Marketing is one of the most important aspects of a new business. Ultimately if your customers don’t know about your business or what it does, then there’s no way your business is going to succeed no matter how solid your business plan . To help deliver successful marketing we put together 5 marketing tools that every new business owner should consider. They all come with a free trial so there’s no reason you can’t start today.
The 5 marketing tools every new business owner needs to consider
A website can take weeks, get this alternative live in one day
As a new business owner, the first thing that will cross your mind is building a website because every business needs a digital presence, a place your prospects can go to learn about your business. You could be setting up an accountancy, dentist or even a shop. Before people buy, they research online. Building a new website is fraught with challenges and it takes a long time. Instead of building full website build a sales and marketing funnel instead. Think of a sales funnel as the journey your prospect takes on the way to making a purchase. Instead of a large website, you start with one clear and simple page, inviting your prospects to take the next action. To build your first marketing funnel you can use a tool called ClickFunnels. It comes with a 14-day free trial and includes hundreds of click and change templates.
The marketing tool for small business designed to automate your social media marketing
Every business needs to be on social. The social channel could be Facebook, Twitter, Pinterest, LinkedIn or a more niche network. Social media marketing will allow you to engage and build relationships with your ideal customer using good quality content rather than investing money on paid ads. The problem with social media is that you need great quality content in order to build a strong social presence. Once you find the right content you then need to schedule it into one or more social channels. Our next marketing tool, one that every new business owner must consider is ContentStudio. ContentStudio automates your social media marketing. It will find content based on your requirements, it will schedule content and it will publish content on your social networks. ContentStudio is the marketing tool that will unlock social media for new businesses and they have a free plan.
The marketing tool for new business that helps with market research and competitive analysis
For any business, understanding the competitive landscape is a must. You simply cannot get away from it. If you don’t understand the market you aren’t going to succeed. Your competitors are already established, have a presence in the market and can probably throw more money at marketing than you can. What if I told you there was a tool that lets you see what your ideal customers are searching for and better yet evaluate how your competitors are already reaching those customers. With SEMrush simply enter the website address of your main competitor and it will show you all the ads they’re currently running, with details of what’s working best. SEMrush comes with a free trial so jump in and try out to see what you can learn from your competitors.
Every business needs to know the customer journey
Before making a purchase your ideal customer will go on a journey. That journey could be simple or involve multiple steps. By mapping the journey out you will be able to see where the opportunities for your business lie. Every big business maps out their customer journey and small business need to do the same. The tool we use for mapping out the customer journeys is Funnelytics, best of all it’s free.
As a new business owner, you can’t stop learning
Being a new business owner is hugely time-consuming. In fact, the people who start businesses often don’t realise they will spend more time working on the business than they would do working a full-time job. Hopefully, you’ll be doing the things that you love to do, but the reality is you will spend a lot of time doing things that you don’t like doing and may indeed have no clue how to do. The problem is, as entrepreneurs, we have little time to spend on personal development. If you’re running your own business you’ll find it difficult to take a week off and go on a course, plus you’ll to pay for that course yourself. Our final recommendation for every new business owner isn’t just a marketing tool but is something that will help you in all aspects of your business. We recommend you listen to audiobooks, so that you can be learning as often as you can. Listen and learn when you’re driving, doing chores or even to brighten up even the most mundane business tasks. Sign-up to audible here and get your first book completely free.
Have the right marketing toolkit can save you significant time and money, both precious commodities when trying the get your new business off the ground. Here is a final resource we think you might find useful. Get access to our free book giving away 99 small business marketing secrets.