Is your traffic leaving without taking action? Learn how you could increase conversions by 10% with this lead generation tactic.
B2B Sales & Marketing Blog
If you want your content to be found in search results, there is one thing you need to do before writing any long-form content for the web, be it a blog post or a product page, it’s finding the right keywords for marketing content. In this article, I’ll show you step-by-step, how to undertake keyword research […]
In this article, we’ll explore 10 market research techniques that you can use to generate rapid market insights. Even the most pressing campaigns can now be deployed based on real market insight. Before you start any marketing activity it’s important to have a clear understanding of your target audience. This is the foundation of marketing […]
Prospects are rarely ready to buy when they first encounter your product or solution. In B2B markets it can take many weeks if not months to make a sale. When driving traffic to your website or landing pages, asking visitors to make a big commitment such as a purchase too early can drive the visitor […]
Is Instagram part of your social media marketing mix? Many business-to-business marketers are hesitant about using Instagram for B2B marketing, however, depending on your niche, it’s where your audience could be living their digital lives. Before you dismiss Instagram as a channel, have a look at @ibm, with 238K followers or @cisco with 169k followers. […]
Market research helps us define our product, messaging and our audience. The more we know about our market the more likely our marketing efforts will resonate with our audience. In this article, we explore how we can carry out B2B market research using data from the LinkedIn advertising platform. Both Facebook and LinkedIn give us […]