Understanding your ideal customer persona is vital for every B2B digital marketing tactic and in particular SEO. In this article, we look at how and why your understanding of buyer personas is the starting point for successful B2B search engine optimisation (SEO) and filling your marketing funnel. What is the role of buyer personas in […]
Ranking well in search is a very important part of influencing the B2B buyer journey. In any purchasing decision, search engines like Google play a big part. Will prospects looking for a solution to their challenges find your products and services? Will customers doing their due diligence before a renewal find better offers from competitors? […]
The stats around landing pages are stunning. Companies with 10 to 15 landing pages increase leads by 55%! If you are a business reliant on lead generation then you need to use landing pages. If you don’t know what a landing page is the in the article we answer the question ‘what is a landing page?’. […]
Is your traffic leaving without taking action? Learn how you could increase conversions by 10% with this lead generation tactic.
In this article, we’ll explore 10 market research techniques that you can use to generate rapid market insights. Even the most pressing campaigns can now be deployed based on real market insight. Before you start any B2B digital marketing activity to drive traffic to your marketing funnel, it’s important to have a clear understanding of your […]
Is Instagram part of your social media marketing mix? Many business-to-business marketers are hesitant about using Instagram for B2B marketing, however, depending on your niche, it’s where your audience could be living their digital lives. Before you dismiss Instagram as a channel, have a look at @ibm, with 238K followers or @cisco with 169k followers. […]