The biggest challenge B2B small businesses face is customer acquisition. Larger organizations can depend on brand recognition to ensure their message gets heard. Smaller B2B businesses get left behind, even if their product is superior. Have you heard the saying "nobody ever got fired for choosing IBM?". Decision makers buy from large brands they think they can depend on. They don't want to get fired or damage their business by making the wrong decision.
Businesses that want to sell to other businesses need to build relationships and nurture trust. That's why many B2B marketing organizations are now using marketing automation systems. The trouble is these systems are both expensive and only support the middle of the marketing funnel. Marketing automation only helps you nurture leads, not acquire them.
At FullerFunnels we deliver automated and programmatic customer acquisition systems that support at the entire buyer journey, not just one aspect. We'll help you plan, build, promote and optimize a bespoke customer acquisition funnel that fits your goals and budget.
How do you automate B2B digital marketing?
- First you need to create high ROI landing pages, not just one but a series of them.
- Then you need to help your prospect move through their decision making process, using the content on the landing pages to support their journey.
- At the right time that automated sales journey ends with a call to action that is relevant to your goal. It could be to book an appointment or even a make a sale.
- The final step is to reach your ideal customer using paid, earned or owned traffic sources.
At FullerFunnels we build automated B2B digital marketing funnels by delivering steps 1-4 so that they can run in the background, leaving you to run your business.
New resources from FullerFunnels to help build your automated B2B digital marketing and sales funnel
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Plan your B2B digital marketing funnel
We work with you to understand your business and goals. We'll research your market, study your competitors and build a funnel blueprint.
Build your B2B digital marketing funnel
We'll use cost-effective marketing technologies to build your entire funnel. We know small businesses don't have the budget or expertise for complex tools. We focus on giving you what matters without the complexity of traditional marketing automation systems.
Promote your B2B digital marketing funnel
Many businesses invest in expensive marketing automation systems but don't have a plan for filling it with leads. Our customer acquisition funnel uses a mix of paid, earned and owned traffic. The blend depends on your budget and urgency.
Optimize your B2B digital marketing funnel
Every funnel can be optimized. Yes, even the ones we build. Amazon, IBM, and others spend tens of millions every year on optimizing their customer acquisition funnels. They understand ongoing optimization can yield massive ROI benefits.