The right marketing tools & software can transform your marketing, making it more productive and improving results.
Our goal is to show small businesses how to build, market and optimise, automated sales and marketing funnels to generate leads on autopilot. This can only be achieved by executing the optimal B2B digital marketing tactics deployed through the right marketing tools and technology.
Marketing technology is a critical part of the digital marketing puzzle because it's impossible to deliver digital marketing that works without using the right marketing tools and software.
Your business is unique and we'll help you find the right marketing tools & technology
The challenge is that the 'right' marketing tools are different for every business. Every business is unique. Here we'll help you find the right marketing tools for your unique business.
Discover the right digital marketing tools
Start by picking your digital marketing challenge
Pick your challenge and we'll show you the marketing tools we recommend to small businesses and startups.
Best Marketing Tools For Small Businesses
With thousands of digital marketing tools and solutions available, it can be a struggle to find the right solution for your small businesses. Here we've hand picked the best marketing tools for each scenario, whether you want to build landing pages or get your existing sites ranking better.
Landing page builders
These are the tools to use when you need a single page landing page for data capture or even ecommerce. Use landing pages at the top of your marketing funnel and start leads on a nurture journey. Although single page landing page builders are widely used by marketing teams, for more advanced customer journeys you may want to consider a sales / marketing funnel builder which connects multiple landing pages to form a lead nurture journey.
The all in one marketing toolkit that includes landing pages, marketing automation and more. Perfect for businesses that want marketing automation without a big price tag.
An easy to use landing page builder with a value price tag. This may not have the sophistication of other platforms but if you want a cost effective way to build landing pages, this is it.
What's the best landing page creator/builder for startups and small business?
Our recommendation for the best landing page builder is Instapage. We picked this marketing tool over the alternatives because of its ease of use. You can build your first landing page in a matter of minutes. Despite its ease of use, it's full of features such as collaboration that make it ideal for agencies and teams. Finally, Instapage offers solid support, important for any business. Read our Instapage review.
Under half of marketers build a landing page for each campaign. Lack of expertise is the main barrier. - Wordstream
Best sales & marketing funnel builders
All in one solutions for creating fully integrated marketing and sales funnels give you the opportunity to craft an entire nurture journey from awareness to sale. These are good alternatives for businesses that don't want to invest in more expensive marketing automation tools.
A market leader for sales and marketing funnel builders, ClickFunnels has taken the market by storm as one of the first solutions that allow marketers to build marketing funnels in an all in one tool. It's an exceptional product with features to match.
A marketing funnel consists of a series of landing pages. This is achievable in a tool like Instpage, however, it requires a lot more planning and management than using a platform like ClickFunnels. Instapage also doesn't come with email marketing.
A marketing tool for building funnels with a cost effective price tag. Simvoly doesn't yet have the features of ClickFunnels or built-in email marketing, but it's a reasonable alternative if you can't afford ClickFunnels. It also has a white label offering.
What's the best marketing funnel builder for startups and small businesses?
Our recommendation for the best digital sales and marketing funnel builder is ClickFunnels. Sales & marketing funnel builders allow businesses to create a series of connected landing pages that take prospects on a very focused customer journey, and ClickFunnels is the clear market leader. With a low starting price point, built in email marketing, CRM and even lead scoring, ClickFunnels competes with the likes of Marketo and is the perfect alternative for small business. Read our full ClickFunnels review.
96% of website visitors aren't ready to buy on their first visit (Marketo). A marketing funnel allows you to nurture those visitors until they are.
Marketing & Web Analytics tools
You can't improve what you don't measure. Yes, you could use Google Analytics but if you're struggling to easily access the insights you need then these analytics tools have been built for marketers, by marketers.
Design and measure marketing funnels and customer journeys using this visual tool. Funnelytics puts real world numbers on to your marketing funnel!
Use JotURL to shorten links and track clicks on every link. With advanced reporting, you can now see which marketing channels deliver the best returns.
This is an all in one heatmap and click tracking solution that allows you to understand what visitors are interacting with on your pages. See if they scroll and consume your content.
A tool for marketers who want to track each click on a link. This takes click tracking to another level. With features like A/B testing and geo location, you can measure and control every click.
What's the best marketing analytics tool for startups and small businesses?
Our recommendation for the best digital marketing analytics tool for small businesses and startups is Funnelytics. When it comes to analytics most businesses will already have access to Google Analytics which could give you everything you need. The problem is Google Analytics is difficult to use. Funnelytics is a powerful tool that keeps analytics simple by making it visual. Read our full Funnelytics review.
If you can’t measure it, you can’t improve it. - Peter Drucker
SEO tools for small businesses
Your business needs to be found online. People searching for solutions to challenges are among the best leads you can hope to find. To ensure your business appears for the right searches, you need to be proactive. That starts with using the right tools to ensure your content, pages and website are all optimised for search. Here are the marketing tools that will help you achieve organic SEO success.
Mangools SEO Suite
Mangools is an all in one suite of SEO tools and we love it! It combines keyword analysis, rank tracking and a lot more to give you an easy to use SEO toolkit.
A powerful tool that scans your website and those of your competitors to deliver recommendations. Advanced but with a steep learning curve.
What's the best SEO tool for startups and small businesses?
Our recommendation for the best SEO tool for startups and small businesses is the Mangools SEO suite. Far more than a single tool, this suite gives small businesses everything they need in one package. It can help you find the right keywords and prioritise actions. This toolkit keeps SEO simple. Learn more about the SEO suite.
93% of online experiences begin with a search engine - Forbes
Best website builders for small business
You need a website! A Facebook profile is not enough. Your customers are trying to learn more about your products and services. A website builds credibility and trust. It's your digital shop window. If you want to avoid paying an expensive developer, these tools will make building and managing your website much easier.
ClickFunnels allows you to build sales funnels, now imagine if your entire website was one funnel! Start here for a conversion focused site.
Want a website unique to your business but without using a designer? Bookmark uses advanced AI to create unique websites.
If you want to build your website on WordPress but want a drag and drop page builder then Thrive Themes is the solution you need, and it's focused on helping marketers build better sites.
Used by many small businesses, WiX is an online website builder. The challenge is pricing and the ability to rank websites in Google. Search engines just don't appear to like these sites.
What's the best website builder for startups and small businesses?
Our recommendation for the best website builder for startups and small businesses is Bookmark. We know most small businesses can't afford a designer and developer to help create their websites. Equally, it's important to have a unique website that represents your business, Bookmark gives you the best of all worlds because you can enjoy a unique website, designed for you by AI. Once your website has been created you can then add/remove and change the site as you wish. Learn more about Bookmark.
PPC marketing tools for small businesses
Pay Per Click marketing is the fastest way to get your proposition in front of a relevant audience. If done well PPC marketing can do wonders for your lead generation and marketing funnel. If done badly pay per click marketing can become a costly budget black hole. These are the PPC marketing tools we recommend to any business considering paid search marketing.
When it comes to any kind of paid media you need landing pages that convert. Instapage is designed for use with paid campaigns and has great features to increase conversions.
A fantastic tool for search engine marketing, allowing you to discover what keywords your competitors are using in their PPC campaigns and even see their best performing ads!
What's the best PPC marketing tool for startups and small businesses?
When recommending the must have marketing tool for small businesses wanting to succeed in PPC, you'll probably expect us to suggest something that will help you research keywords. Many small businesses already spend plenty of time researching keywords, the problem is what happens after the click. You need to send visitors to a page that converts. A good landing page can be difficult to build but Instapage makes this easy. Read our Instapage review.
Social media marketing tools for small businesses
We know social media marketing can be a challenge. It takes time to build a presence, it takes effort to establish relationships and it takes commitment to achieve the consistency social media demands. Here are the tools that will help you deliver social media marketing results.
ContentStudio is a content discovery, curation and scheduling tool, all in one. You can publish to all the major platforms and even your own website. Best of all the entire process of finding and publishing content can be automated.
Marketers often struggle to show ROI from social media marketing. That's usually because they don't use landing pages dedicated to goal driven social media posts. Use Instapage to build landing pages that will add leads to your marketing funnel.
If you need to quickly create images for social media, then RelayThat is the marketing tool you need. Want to create one image and then generate the correctly sized images for every other channel? That's exactly what RelayThat does.
Want to generate leads from all your social media posts, even when the content you're sharing isn't yours? Now you can place calls to action on any content you share. This means even if you don't have time to create content, you can still generate leads.
What's the best social media marketing tool for startups and small businesses?
Social media marketing can help you build awareness at the top of the funnel and ultimately translate that awareness into demand. However, social media marketing requires consistent effort and attention. It's not just about posting content but about building relationships. We recommend ContentStudio to anyone who needs a great social media marketing tool because of its time saving features. ContentStudio helps marketers manage and automate the entire process from finding content to posting content. Read our ContentStudio review.
Email marketing tools for small businesses
Email marketing is an ongoing challenge for marketers but it's crucial. At the top of your marketing funnel you need to capture leads and in the middle of the funnel, you need to build a relationship with those leads. The best channel for doing that is email.
ConverKit is an email marketing tool designed for marketers and creatives. It's not as advanced as other tools but it makes up for it with ease of use. You can capture leads with its many integrations and create automated follow-up sequences.
If you want to feed your email marketing with fresh leads then you need landing pages. Instapage can help you deliver great landing pages and has very close integrations with ConvertKit. Passing data from Instapage to ConvertKit is seamless.
What's the best email marketing solution for startups and small businesses?
Email marketing doesn't need to be as daunting as many businesses believe it to be. It's important to build an email list and nurture leads through your marketing funnel. There are plenty of powerful email marketing platforms, however only a few that combine that power with ease of use. One such tool is ConvertKit, and that's why it's our recommended email solution for small businesses. Learn more about ConvertKit.
Domain registration for small businesses
A domain name is a vital purchase for any business. Even if you only have a Facebook page you should purchase your domain name and redirect that traffic to your Facebook page. You may also want to purchase domain names to protect trademarks or for campaigns.
Our domain name registrar of choice is Namecheap. They have been reliable, and consistently offer great pricing. What puts Namecheap above and beyond its competitors is the level of service & support you'll receive with any issues.
Before buying a domain you should first check its history. It's important to know if the domain has a history of low quality, and if so, it might be better to invest in a different domain as these links will persist even with a new owner.
Has your domain been blacklisted by Google? If so avoid it because you'll need to invest a lot of time in trying to recover. Check your current domains and future investments using Geekflare.
Website hosting for small businesses
If you want to build and maintain a website that isn't hosted for you then you'll need a website host. This is space where you can put your website and all files associated with it. If you're using one of our recommended landing page builders or a hosted website builder then this will be taken care of for you.
This is the website host we use and for small business, the combination of pricing and quality is unmatched. Even on smaller price plans it comes with a staging environment which is a must any business.
If you want to build and host your own website then you'll need a content management system. The world's most popular CMS is WordPress and for good reason. It's free, easy to use and well maintained.
Trending landing page tips and guides
Why do you need marketing tools & software?
It's impossible to deliver modern marketing without leveraging marketing tools and software.
- The modern marketer needs to wear many hats from analyst to creative - marketing tools help meet this challenge.
- Marketers need to work across multiple channels from search to social - using marketing software it's possible to streamline work, improve results and avoid duplication.
- Marketing is more than ever about building relationships - the right marketing technology stack will help marketers deliver a personal buyer journey.
There are over 7000 marketing technology vendors across many verticals including advertising & promotion, content & experience, social & relationships, commerce and sales, data and management. The stunning graphic below captures the vast marketing technology landscape.
With so many options available, where do you start? How do you what the right marketing tools are for you and your business? Start by looking at our example marketing stack for small businesses.
Stats to support your marketing tools, software & martech business case
Last Updated on