Ready to ignite marketing productivity and ROI with technology? Our MarTech stack for small businesses ensures you can take advantage of the best marketing tools even with the smallest budget.
We know investing in new marketing tools can be expensive. Each marketing tool in our MarTech stack comes with a free trial or even better a free plan, so you can take them for a test drive.
If you are wondering what a marketing stack for businesses looks like in 2019, then we’ve put together a great Martech stack, using some of our favourite marketing software. Each marketing tool comes with a free trial or even better a free plan, so you can take them for a test drive.
What is the MarTech stack?
A MarTech stack is a collection of tools and technologies that help you deliver your marketing mix and support your sales and marketing funnel. The purpose of a marketing stack is to make the process of executing marketing easier and improve results. Ultimately, a marketing stack should increase marketing productivity and ROI by using technology to improve results or scale activity.
Do small businesses need a MarTech stack?
Large businesses are investing heavily in marketing technology. In fact, in many large organisations, marketing now spends more on technology than IT. Despite the growth of the Martech landscape and software investments by large business, small businesses are being left behind. Many small businesses are struggling with selecting the right tools, and once the investment is made, they’re not taking full advantage.
What struggles do small businesses face with marketing technology stack?
Investing in a MarTech stack that works for your business is a challenge and needs careful thought. Large businesses can invest in the best tools and the training to make the most of their investment. Smaller businesses struggle with the initial tool selection and rarely use the tools they have bought to their full advantage. The problem is that small businesses are investing in expensive tools with a feature set that will never be fully utilised, and as a result, adding complexity they don’t need.
Our approach to building a marketing technology stack for small business in 2019 is unique. Rather than asking you to invest in complex solutions like Salesforce or Eloqua, we’ve picked simple marketing tools that any business owner or marketer can implement. This means you’ll achieve ROI quicker and use the marketing tools you invest in.
What should you look for in a MarTech stack?
2019 will be the year of marketing technology. Digital marketing has become so vast and complex that even the smallest business needs the right digital marketing tools to survive. Your MarTech stack gives you scale. With the right marketing stack, even a one-person operation can compete with the largest enterprise.
Here is what we look for when picking tools for our MarTech stack:
- The marketing tool must be easy to use because we know many small businesses don’t have digital experts on their team.
- It must improve marketing productivity and results.
- It must be effective because we know small businesses have limited budgets and need ROI fast.
- The tools you select must work well together, you don’t need lots of tools that do the same job.
- Every tool comes with a free trial so you can take the software for a test drive before you invest.
Based on these criteria we’ve put together a marketing stack for 2019 that we think you’ll love to use within your organisation.
Example MarTech stack for small businesses and startups in 2019
Here is the MarTech stack we believe small businesses need to invest in for 2019. It gives you the end to end solutions you need to dream, design and deliver your digital marketing strategy.
- Start by visually planning your marketing funnel and customer journey.
- Use artificial intelligence to design a stunning website for your business.
- Develop your SEO strategy so that your business can be found.
- Find the keywords your next customer is using and better target your content for search.
- Use social media marketing to connect with potential customers.
- Promote high conversion landing pages to generate leads.
- Nurture leads and use lead scoring to highlight the best prospects.
- Market to your prospects and customers using email marketing.
- Run webinars to convince your audience.
- Finally, bring it all together and see the traffic at every step with analytics.
We’ve created the digital marketing toolkit that will make all this and more a reality for your business. All tools are online, so nothing to install, and they all come with a no-risk free trial.
This will help you visually map your customer journey
Every successful digital marketing campaign starts with a plan. Most plans are stale spreadsheets and documents. What if you could visually map out every step in the digital customer journey? With Funnelytics you can do just that.
Want a unique website without a designer?
Every business needs a website. It ensures your next customer can learn what they need about your business and your solutions. Designing a bespoke website once involved designers and developers, now you can use artificial intelligence to design your website for you at the push of a button. Bookmark is the AI powered push button website designer.
The easy way to create high conversion landing pages to optimise your marketing ROI
A website isn’t enough if you are running any kind of digital marketing activity such as email marketing or paid search. You need landing pages designed to convert visitors into buyers. Instapage is the perfect landing page builder for small businesses. Read our full Instapage review.
Find and fix your SEO issues with this amazing SEO toolkit
When building your website or landing pages you need to attract traffic. Using a great SEO tool like SEMrush you’ll be able to find and fix all the technical issues on your website that could stop you from attracting organic traffic! You can even audit your competitors to see what works for them. – Read our SEMrush review
Discover the keywords that your ideal customers are using to research their next purchase.
You can’t optimise your content unless you know what your audience is looking for. How are they framing their challenges? What questions are they asking? Find out exactly what they’re searching for with KWfinder and build content to answer that question.
Use this marketing tool to make social media marketing easier
Social media plays a big role in influencing buyers and building relationships. With the right social media marketing tool, you’ll be cutting the time it takes to run your social media marketing and generate better results. We recommend a tool called ContentStudio. In our ContentStudio review you’ll discover how it helps you find great content and publish it to your social profiles or even blog.
First-time visitors aren’t ready to buy. ClickFunnels makes marketing automation easy allow you to nurture prospects.
You have visitors on your website, but those visitors are rarely ready to buy. It will take multiple visits before a buyer is ready to commit. So you need to market to them over time, nurturing your lead until they’re ready to buy. This tool supports your customers through the buying journey with a series of landing pages, upsells, downsells, triggers and more. It even includes lead scoring and a CRM. Learn more in our ClickFunnels review.
Email marketing is often overlooked as being too technical. This is email marketing made for business users & creators.
One marketing channel has consistently delivered a high return on investment for marketers and it’s email marketing. For every £1 spent email marketing returns an ROI of £38. That’s why marketers continue to see email marketing as the foundation of their marketing efforts. – Despite its importance as a marketing tool small businesses avoid it due to its technical challenges. ConvertKit is an easy to use tool you need to try.
Webinars work really well in B2B and this platform will make them cheaper to run
If you run a B2B business you may need to run webinars, but good webinar solutions are often out of the reach of small business. That is until today. With Demio you can run high-quality webinars that convert attendees into buyers.
How do you know what’s working and what isn’t?
You’ve built a great marketing technology stack to support your digital marketing efforts. The final thing you need to bring everything together is an analytics tool. No we aren’t talking about Google Analytics because that’s not designed for business users or marketers. We’ve found an amazing analytics solution and it comes with Funnelytics Pro .