Social media marketing is a vital channel for the marketer who wants to build awareness, but it’s also very time-consuming. In this article, we look at the best social media marketing tools.
These are the tools you need to have in your toolkit if you want to:
- Improve the results you achieve.
- Spend less time managing accounts.
- Create engaging content your audience will love.
Jump to the social media tools you need
The leader in the field of content discovery, BuzzSumo has a robust content discovery engine. Enter a topic and discover the most popular content within any given timeframe. You can also use it to find influencers. Monthly pricing starts at $99. BuzzSumo is excellent, but the pricing can be prohibitive. If you want a cheaper option then my next pick, ContentStudio, might work better for you.
The leading alternative to BuzzSumo is ContentStudio. It's much cheaper, includes a content discovery engine, and you can manage your entire social presence. When it comes to finding the right content, you can search by keyword, create topics, select specific websites and much more. You can even see who has already engaged with a piece of content. It has many more features than BuzzSumo and comes in at half the price at only $49 per month.
Best tools for social media content creation
To be successful in social media marketing you need to post engaging content. Consider using images, infographics, quotes and videos. Here are some tools that will help you create more engaging content for your social channels.
Stencil is a fantastic tool for creating images for social media. It gives plenty of flexibility, and it's all online so nothing to install. Stencil is an excellent alternative to PhotoShop if you want to avoid using a complicated image editor for social media marketing. My favourite feature of Stencil? Stencil integrates directly with WordPress. That means you can create an image in Stencil and add it to your website instantly.
Do you want to create consistently branded images? What if you could generate image templates for social media channels and only update the parts you need? The tool you need is RelayThat. RelayThat allows you to create branded images and resize them for every channel. Create one image and at the click of a button RelayThat will generate correctly sized images for Twitter, Facebook, LinkedIn, YouTube and many other channels. You can even use RelayThat to create image assets for ad campaigns.
Best social media tool for posting content
The most critical aspect of social media marketing is managing your social channels. If your social channels are poorly managed, it's going to reflect negatively on your business. I've compared them all and here is what I believe to be the best tool on the market today for scheduling and posting content.
If you need a tool that combines scheduling, posting, finding content and a lot more, then ContentStudio is what you need.
Options for posting content with ContentStudio:
- Schedule content - post content exactly when you want.
- Queue/Buffer content - Create a schedule in advance and fill the queue with content.
- Automate - Create automations in ContentStudio. Automations a unique feature in ContentStudio. You can create rules and ContentStudio will find sharable content based on those rules and send it to you for approval. Once approved ContentStudio will post it automatically at the best times. It's social media marketing on autopilot.
Best tools for measuring social media
I've spoken to too many businesses who are struggling to measure the value of social media for their businesses. They say it's too difficult to measure, so often don't! You can't improve what you can't measure and social media marketing is one area where you must measure and optimise. The tools below will help you measure your social media marketing efforts.
To track every click on your social media marketing links you should use a tool called ClickMagic. It measures clicks and does a lot more besides such as checking your links work, a/b testing, filtering out bots and adding retargeting pixels. DO you need ClickMagic if you have Google Analytics? If you use Google Analytics, you can track clicks on links pointing to your website. With ClickMagic, you can analyse links pointing to any website. The tool is designed for marketers and is both easy to use and easy understand.
Do you have a multistep sales and marketing funnel? Would you like a visual view of how traffic arrives from social media channels and moves through your funnel? Then you'll want to try Funnelytics. Use Funnelytics Free to map your marketing funnels and use Funnelytics PRO to measure your funnel. It's hard to explain what a game changer Funnelytics is for marketers and measuring marketing funnels. Watch the video to learn more.
Best tool for capturing social media marketing leads
You need to capture leads from social media marketing traffic. When done well, social can become a great source of traffic to your marketing funnel, but before you can nurture that traffic you must capture the lead.
If you want to capture leads and take those prospects on a nurture journey, then ClickFunnels is for you. ClickFunnels is an all in one marketing automation platform that replaces a costly investment in HubSpot. It's designed for sole traders and small businesses who may lack the time or expertise, but need to get things done.
ClickFunnels starts from only $99 per month!
Why do you need B2B social media marketing tools?
The B2B buyer journey is information hungry. A procurement team can spend months researching and preparing a short list of vendors. That shortlist could be drawn up without even speaking to the vendors directly. Even in small B2B purchases, the buyer will take the time to make the right decision. Social media is a valuable resource for B2B buyers doing research; in fact, research shows 84% of B2B executives use social media to inform purchasing decisions (MarketingProfs). This means having the right B2B social media marketing tools is vital for harnessing the power of social in your business.
Buyer research on social can take the form of reading content that is being shared by the vendors, engaging the vendors directly with questions and beyond that seeing how prospective vendors deal with existing customers. Increasingly end users seek support through social channels, this makes social media the ideal spectator sport for potential customers who want to observe what questions are asked and how vendors deal with them.
In B2B sales and marketing, you have a role to play in social media. Everyone in an organisation is also a de facto social media marketer. Transparency of social media means that every post, every comment, like and repost is visible and has the potential to have positive as well as negative consequences.
As a marketer you have a big task at hand and having the right social media marketing toolkit will give you a distinct advantage. Investing in the most expensive tools doesn’t mean you have the right tools, because often the most costly tools add a level of complexity that you don’t need. It’s often far better to be clear about your requirements and find the best tools to fill that need. For example, if you need an automated email marketing tool, ConvertKit could be a better investment than Eloqua.
Five social media marketing tips for small to medium businesses.
As a small to medium business wanting to leverage social media to your advantage what do you need to do and are there tools that can help save you time and improve results?
- You need to find content that is relevant and engaging to your audience. That content can be shared on your channels or can give you insight on what kind of content your audience is engaging with.
- You need the ability to repurpose content. You may have written a fantastic white paper, and there’s plenty you can do with such an asset, from creating videos through to images with embedded quotes. Repurposing allows your investment in content to stretch a lot further, and it produces content that is more digestible on social platforms.
- Once you have your content, scheduling it is critical. Your audience is receptive to content at different times of the day and different times of the week.
- You can generate leads from social but you need to use dedicated landing pages that deliver a consistent message.
- The practice of using social media purely as a broadcast channel is long over. Social media marketing requires firms to have authentic conversations and here are some tools that can help.
There you have it. Our roundup of tools that you need to have at your disposal. Social media is a vast arena. There is plenty more you will need to cover and hundreds of tools for you to consider. These tools will help you become more confident with social media marketing and best of all they all come with either a free plan or a free trial. It’s time to fill your marketing and sales funnel with prospects from social media.
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