Working in any profession you probably already realize how limited your time can be. Whether you’re starting your own business or working in a large corporate, something we all lack is time.
Time is often the most valuable asset we possess. That’s why investing in the right digital marketing tools and software is so important. The right tooling can win you back time; Time you can spend on other activities that are more valuable. How much of your time do you spend on tasks that could be automated or simplified?
Take this scenario for example; Many of us spend far too long trying to find the right marketing message that will resonate with our audience. A valuable task, something we must do and shouldn’t automate or outsource. There are many ways in which we could enhance and accelerate our work. First, invest in the right SEO tools. These can tell us about our market, in particular, their search habits. Second, you could build a minimum viable product/version of your product using a landing page builder. Rather than spending developer time, page builders make it easy for anyone to build great looking landing pages.
Tools and software can make our work much faster and more efficient, but there is another benefit we rarely consider. The right tooling will improve the end product, often resulting in better customer experiences, not to mention ROI. Every social media manager will already appreciate a good content curation and publication workflow. This can ensure we are sharing content of genuine value. Professionals and small businesses owners typically don’t use social media marketing tools for fear of complexity, cost or lack of awareness. There are plenty of free tools that will make your social media life much more productive.
Finally, the biggest productivity sin of them all. Doing tasks that should be automated. How much time are you spending doing things that could be done for you? This is usually down to a lack of awareness, we simply don’t know what can and can’t be automated, or an unwillingness to invest time upfront to set up the automation. Start with automating email marketing by creating triggered or scheduled emails.
These are just some benefits of investing in the right tools and software. Be an early mover and take advantage. It’s not just about increasing productivity and earning back time but also having less to think about.
For the digital marketer, the need to invest in the right digital marketing software is a given. We need tools to do our jobs. If you don’t work in a digital role, is the need to invest in tooling on your radar? This is particularly important for entrepreneurs and small businesses, who may not have the resources or people they need. In a small business, generating positive ROI on marketing is essential, and picking the right tools is a good place to start.
Here are some of the digital marketing tools I’m using. It could help you too.
- Keyword research: SEMrush – from FREE (helps me quickly see which keywords I should target)
- Social media management and content discovery: ContentStudio – from FREE (find and share great content)
- Building landing pages: Instapage – free trial (build and publish landing pages fast)
- Email marketing: ConvertKit – free trial (easy to use but powerful email marketing with automation)
- Home automation an a lot more: Amazon Echo (Amazon prime day starts today)
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