If your digital marketing budget isn't delivering the ROI you demand then you need a measurable B2B marketing funnel that attracts, supports and converts prospects through a sales focused buying journey.
At FullerFunnels we design, build and optimise B2B digital marketing funnels for marketing qualified leads .
Your next customer is just one click away; we’ll help you use marketing funnels to turn traffic into sales.
What is a marketing funnel?
- Attract high quality visitors on-demand using targeted paid and organic marketing tactics.
- Them take these visitors on a series of steps that build awareness and support consideration.
- Ultimately transition the visitor to a stage where they are ready to buy.
With a digital marketing funnel, all this is done automatically and online. Your best sales person is now fully digital and always working.
When can I use marketing funnels?
Our approach to building online marketing funnels for B2B businesses can be applied in any scenario and using many types of assets:
- Use marketing funnels for event promotion and registration.
- Use marketing funnels to promote a "Live" webinar. These are pre-recorded but presented as live to the prospect.
- Use marketing funnels to promoted gated assets such as white papers.
The power of thinking in terms of funnels means that these are puzzle pieces that fit the sales journey that you plan. Every action can be automatically followed up without your intervention.
Why do B2B businesses need a digital marketing funnel to generate marketing qualified leads?
The biggest challenge B2B small businesses face is lead generation. Larger organisations can depend on brand recognition to ensure their message gets heard. Smaller B2B businesses get left behind, even if their product is superior. Have you heard the saying "nobody ever got fired for choosing IBM?". Decision makers buy from large brands they think they can depend on. They don't want to get fired or damage their business by making the wrong decision.
Businesses that want to sell to other businesses need to build relationships and nurture trust. That's why many B2B marketing organizations are now using marketing automation systems. The trouble is these systems are both expensive and only support the middle of the marketing funnel. Marketing automation only helps you nurture leads, not acquire them.
Want to talk about how B2B marketing funnels can help your business?
B2B digital marketing funnel insights
Explore some of the latest insights on marketing funnels and how you can use them to generate marketing qualified leads for your sales teams.
Read more B2B digital marketing funnel insights
Marketing funnel software and tools
Want to build your own marketing funnels? You'll need to spend time finding the right tools so that you have your immediate needs covered but also have the flexibility to grow in the future. We're sharing our marketing funnel tools with you to save you time.
Find the best marketing funnel software of 2019
B2B digital marketing funnel design, build and optimization service
Need a done for your solution for building B2B marketing funnels? Whether you just need some advice or you're looking for an implementation partner, we can help!
Plan your B2B digital marketing funnel
We work with you to understand your business and goals. We'll research your market, study your competitors and build a funnel blueprint.
Build your B2B digital marketing funnel
We'll use cost-effective marketing technologies to build your entire funnel. We know small businesses don't have the budget or expertise for complex tools. We focus on giving you what matters without the complexity of traditional marketing automation systems.
Promote your B2B digital marketing funnel
Many businesses invest in expensive marketing automation systems but don't have a plan for filling it with leads. Our customer acquisition funnel uses a mix of paid, earned and owned traffic. The blend depends on your budget and urgency.
Optimize your B2B digital marketing funnel
Every funnel can be optimized. Yes, even the ones we build. Amazon, IBM, and others spend tens of millions every year on optimizing their customer acquisition funnels. They understand ongoing optimization can yield massive ROI benefits.
End to end visual funnel analytics
Our visual funnel analytics solution is the foundation of everything we do. As a valued customer we'll measure your funnel using the same tools we use to design your funnel. This means you have visual and meaningful insights on the performance of your funnel.
Learn more about visual funnel analytics
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