The FullerFunnels Visual Analytics solution is the hub of all our activity and shows visually your marketing ROI and how your prospects are moving through the customer journey. We’ve invested heavily in our bespoke analytics tool and believe it gives us a unique capability and extreme transparency.
We all have a marketing funnel. These are the steps our prospects take before they become customers. Your marketing funnel could be as simple as an ad pointing to a landing page or a complex series of interconnected actions that nurture leads. Every business has a funnel, and every business struggles to measure that funnel. That struggle to understand what’s working and what isn’t is true both in the large enterprise and the small business. At FullerFunnels we specialise in B2B marketing funnels where knowing what works and what isn’t will make or break a campaign. Funnel analysis and Visual Analytics are a central part of our work. Afterall you can’t improve what you can’t measure. That’s why Visual Analytics by FullerFunnels could be the solution you need.
How does Visual Analytics by FullerFunnels work?
We start by creating a visual map of your funnel, a visual customer journey map. The visual customer journey map is prepared in consultation with you. We map out traffic sources, pages and goals.
As if having a visual map of your customer journey and funnel wasn’t enough, Visual Analytics with FullerFunnels takes it a step further and introduces a visual data layer on top of your funnel map.
We produce a monthly report with analysis and recommendations for you. We can also give clients direct access to the reporting platform.
All this is only possible because we use a bespoke tool, designed for Visual Analytics.
Why do you need Visual Analytics by FullerFunnels?
To be successful businesses need to convert cold traffic into prospects, leads, sales and happy customers. The trouble is every funnel loses customers, but most of us don’t know how much or where. The reality is that 7 out of 10 marketing funnels don’t return any ROI. That means 70% of your marketing effort is wasted!
The typical solution is to use analytics to measure our funnels, and most of us use Google Analytics. Whether you use Google Analytics, Omniture or another analytics tool, it feels like you need to be a data scientist to understand what’s going on within your customer journey. No longer!
FullerFunnels gives you Visual Analytics
What if you could map out your sales and marketing funnel visually so that you could see how everything connects? What if you could then map your key performance metrics on top of this visual diagram? In a nutshell that’s what you can do with Visual Funnel Analysis by FullerFunnels.
The business benefits of having Visual Analytics
You’ll have a monthly report with your branding and access to an online interface to generate reports. Share our reports with your stakeholders or clients.
For the first time, you’ll have a visual view of your funnel. This visual view is created by working with you and maps everything from traffic sources to conversions.
A living visual funnel with data and metrics. This isn’t a static diagram. We’ll be pulling in data on how your customers are moving through your marketing funnel and digital touchpoints.
See how traffic flows between sections of your funnel. No longer is your data sitting in silos. You’ll see how people are moving through disparate systems towards a goal.
Spot issues and identify opportunities. Having a visual and data-rich map means you can now easily see where prospects are failing to move through your funnel and where you have the opportunity to ignite ROI.
Would you like to learn more about our Visual Analytics solution?
Would you like to see how your marketing is performing at a glance and make decisions based on a visual analytics rather than tables and spreadsheets? Simply complete the form below and start getting visual with your data.
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