Hello, I’m Kaya, the founder of FullerFunnels and a B2B digital marketing consultant who specializes in using MarTech to automate the entire customer acquisition funnel I help B2B small businesses win in the moments that matter by combining optimized digital marketing with remarkable digital experiences delivered through high converting sales and marketing funnels. By working with me, B2B organizations can use digital to increase awareness, support consideration and build pipeline.
B2B marketing is about building deep relationships. Prospects are expecting more. The decision makers of today are digital natives. They are comparing you to your competitors across every digital touch point. You need to differentiate and standout. I believe you can make the shortlist by winning enough of the moments that matter. These are the points at which you are most likely to influence the decision-making process.
You can compete on price or you can compete based on the trust and authority you establish.
Connecting B2B digital marketing consultancy with automated marketing funnels
The truth is websites alone don’t work well enough for converting visitors into leads. Websites are for content discovery. Your visitors come, browse and leave. You need to get those visitors in an automated marketing funnel. Only a sales and marketing funnel will allow you to nurture and qualify leads to sales prospects and pipeline. As a B2B digital marketing consultant, my job is to help you understand your options, the tools you should use and take meaningful action.
My B2B digital marketing consultancy practice.
I work with B2B organizations who are not seeing the returns they need from digital marketing. I optimize B2B digital marketing so it works better for them. I don’t focus on any one part of digital marketing, I take a holistic approach that looks across your digital landscape. My fundamental belief is that successful B2B digital marketing has moved beyond isolated search optimization, website optimization or other forms of specialist optimization. Your prospects encounter you on dozens of channels and that’s why I take a holistic view of digital. There is one thing that ties all these channels together, that is the digital experience you deliver. You need to be on the right channels at the right time with the right message and deliver a great digital experience, a digital experience that will help you add visitors to the top of your automated marketing funnel and move them through a journey.
Why consider me as your B2B digital marketing consultant?
I’m a B2B digital marketing consultant with a difference. I combine my experience in online marketing and user experience to deliver digital marketing optimization that’s focused on creating and winning the moments that matter. The B2B buyer journey takes weeks if not months. Your business is competing for mindshare, to be remembered at the shortlisting stage. You can join the fight to the bottom and compete on price or can be remembered for building trust and authority. Business-to-business marketing isn’t about volume. Business-to-business marketing is about relationships. Customers are buying you as much as they’re buying your product. To differentiate your business, your marketing needs to be optimized to reach the right audience at the right time, on the right channels. You need to combine this with great digital experiences. As your online marketing consultant, I combine exceptional online marketing with remarkable digital experiences, positioning your business to be remembered for winning the moments that matter.
What are the ‘moments that matter’?
Many B2B businesses are focused on the wrong things. They’re focused on the things that matter internally not focused on the customer, no matter what they say. Your prospects don’t care about your next press release. Your prospects don’t care about your branding, change in logo or new tagline. Your prospects care about what matters to them. In their buying journey, they will interact with your business and dozens of others in an effort to make a purchasing decision. It takes an average of 8 meaningful interactions with each vendor before a purchasing decision is made. If comparing just 4 vendors that’s 32 interactions your prospect is having. How do you stand out? Do you think your background image or CTA button color will make a difference? My approach to digital marketing optimization is helping you identify and win the moments that matter. Below is a graphic of different touch points, and moments that matter can happen on any of these channels.
Digital experience is everything your prospect encounters. Your tweet, your video, your contact form, your email. These all form part of the digital experience. Deliver great digital experiences in the moments that matter and you will be remembered. By leveraging the power of digital marketing and MarTech you’ll be able to predict and control the moments that matter.
My background is B2B digital marketing consultancy and digital experience
I’ve worked in digital for nearly two decades. I’ve held roles in startup, FTSE 100 and Fortune 500 companies. My experience spans online marketing consultancy and user experience design. This puts me in the prime position to win the future of B2B digital marketing. B2B relationships are much deeper than B2C relationships and today we have the tools in place to connect and build those relationships. The future of B2B marketing isn’t about one tactic. It’s not about a white paper or infographic. Those are commodities every business generates. To differentiate you need to combine your digital marketing with digital experience and start building value. With my background, I can help you deliver great digital marketing and remarkable digital experiences that win the moments that matter.
Make an actionable difference to your B2B digital marketing
I’ve run campaigns, developed strategies, and executed online marketing plans. I’ve held roles in traffic and demand generation, social media marketing, user experience design and more, you name it I’ve probably done it. I can combine execution with strategy, I know what works, what doesn’t and what is realistic.
How many consultants have you worked with who produce long detailed reports? These reports are great and have fancy covers that look fabulous sitting on your desk or given to your management. If you want a report with a fancy cover you’ll never open and will never get actioned, then I’m not who you’re looking for. My approach to consultancy is one that blends execution with strategy, much like my career.
As your digital marketing advisor, my focus is on delivering practical and pragmatic solutions that will make a difference to your business.
I’m the B2B digital marketing consultant who can help you execute
As you can tell, I like rolling my sleeves up and getting involved in the execution of marketing. How many B2B online marketing consultants do you know who can actually practice what they preach? If you often work with account managers or consultants that preach theory but have no experience in execution then you might find me to be a breath of fresh air. Yes, I will work with you on marketing strategy and delivering solutions to the challenges you’re facing. My job, however, doesn’t stop there and if you want, I can provide ongoing support to your operational teams who execute on recommendations.
Am I the right consultant for you?
I’m an expert in B2B digital marketing. I’ve worked in some of the world’s biggest organizations deliver results with digital. I have extensive experience spanning nearly two decades. I’ve held roles in multiple disciplines. My focus is on giving you something you can execute and will make a difference to your business. This is why you should choose me as your B2B digital marketing consultant.