It’s stunning how often the importance of the humble landing page is overlooked, but it’s where your marketing message meets action. Landing pages increase conversion rates and the more conversions you generate the higher your marketing ROI. With tools like Instapage, it’s now easier than ever to build and publish landing pages. What is a […]
How to reuse and repurpose video content in your marketing
Video marketing is a hot topic. The web is becoming increasingly visual. The long form whitepaper that we have come to depend on as B2B marketers aren’t working as well as it once did, especially for top of the funnel lead generation. As B2B marketers we know it can be a challenge to distil complex […]
Does your business need a website if you have a Facebook page?
There are a growing number of small businesses who have forgone having a website in favour of only have a Facebook page. Having a Facebook page is essential for any business, but can it be a replacement for having a website? If you depend on lead generation for your business, then having a website outside […]
Common B2B social media marketing mistakes
As B2B marketers we use social media to generate awareness of our products and services, we engage in conversations and build our community. In a complex B2B buyer journey, building relationships is a vital activity, so social media is a natural fit. There are some common mistakes B2B organisations make in social media marketing. Knowing […]
Value of B2B Social Media Marketing
Social media allows B2B marketers to build audiences, amplify their message and drive more conversions. Using social media in B2B marketing gives you an unparalleled opportunity to connect directly with decision-makers and engage them with great content. B2B social media marketing gives us a compelling addition to our channel mix. B2B social media marketing isn’t just […]
The role of SEO in B2B
Business buyers, influencers and decision-makers consume online content to ensure they are aware of what’s going on in their industries and beyond. B2B buyers research their purchases intensively before making any purchasing decisions. This means SEO plays a significant role in the B2B buying process. Content marketing has long been popular because the B2B buyer […]