B2B conversion rate optimisation (CRO) improves the rate at which your website and landing page visitors convert. In the case of business-to-business websites, a conversion is likely to be when a visitor becomes a lead. B2B websites receive less traffic than B2C websites, but each B2B website visitor has much higher revenue potential. On a […]
What is a marketing funnel and why do you need one?
Prospects are rarely ready to buy when they first encounter your product or solution. In B2B markets it can take many weeks if not months to make a sale. When driving traffic to your website or landing pages, asking visitors to make a big commitment such as a purchase too early can drive the visitor […]
Optimum marketing stack for small businesses and startups in 2019
If you are wondering what a marketing stack for businesses looks like in 2019, then we’ve put together a great Martech stack, using some of our favourite marketing software. Each marketing tool comes with a free trial or even better a free plan, so you can take them for a test drive.What is the marketing stack?A marketing stack […]
Why is it important to invest in digital marketing tools?
Working in any profession you probably already realize how limited your time can be. Whether you’re starting your own business or working in a large corporate, something we all lack is time. Time is often the most valuable asset we possess. That’s why investing in the right digital marketing tools and software is so important. […]
How can I optimise my FAQ section for SEO?
Do you have frequently asked questions on your website? Do you use them for SEO? FAQ content often speaks directly to the needs of your audience, answering the pre or post sale questions. Your prospects are likely to be trying to find answers to their questions by searching on Google. What if those search results […]
How to pick the best landing page creator for your business?
Looking for the right landing page creator for your business? Here are the things you need to look for when picking yours.