We’ve all been there, perform a search on Google and your business is nowhere to be found. If you can’t find your own business how will your prospects? So you’re left asking yourself, how do I get my website to appear in Google? How can my business be found in the search results by my future customers? […]
Getting started with B2B SEO
Search engine optimization is a combination of great content that people will value, marketing that promotes this content and technical factors. The content on your website must be of genuine value to your target audience, your content must be promoted across various channels, have links pointing back to it from trusted third-party sites, and finally, […]
What is the role of buyer personas in B2B SEO?
In this article, we look at how and why your understanding of buyer personas is the starting point for successfully growing your B2B business using search engine optimisation (SEO). Key takeaways: What is the role of buyer personas in B2B SEO? B2B SEO is about helping your business to be found by prospective customers when […]
What is B2B SEO?
Ranking well in search is a very important part of influencing the B2B buyer journey. In any purchasing decision, search engines like Google play a big part, and it’s even for existing customers considering a renewal. Will prospects looking for a solution to their challenges find your solutions? Will customers doing their due diligence before a […]
What is a B2B marketing funnel and why do you need one?
Prospects are rarely ready to buy when they first encounter your product or solution. In B2B markets it can take many weeks if not months to make a sale. When driving traffic to your website or landing pages, asking visitors to make a big commitment such as a purchase too early can drive the visitor […]
Using Instagram for B2B marketing
Is Instagram part of your social media marketing mix? Many business-to-business marketers are hesitant about using Instagram for B2B marketing, however, depending on your niche, it’s where your audience could be living their digital lives. Before you dismiss Instagram as a channel, have a look at @ibm, with 238K followers or @cisco with 169k followers. […]