What is B2B marketing? B2B marketing is the process of building awareness and generating demand for B2B products and services. B2B marketers are marketing to other businesses, not consumers. B2B marketers generate demand which salespeople then work towards closing as a win. Did you know nearly 90% of B2B marketing and sales executives do not […]
What are exit-intent popups & how can they help B2B lead generation?
Is your traffic leaving without taking action? Learn how you could increase conversions by 10% with this lead generation tactic.