To build your automated B2B digital marketing funnel you need to invest in the right digital marketing tools and technology. We know the digital marketing landscape is confusing, especially for small businesses that may not have the resources or time to invest in a long RFP process. FullerFunnels can help you invest your time and money in tools that will make a difference for your business. Our mission is to help B2B small businesses plan, build, promote and optimize automated customer acquisition funnels. At FullerFunnels you’ll find the find the right tools for your B2B small business.
Getting ready to invest in the right digital marketing tools
Finding the right digital marketing tools and software on a small businesses budget
At FullerFunnels we are all about helping entrepreneurs and small businesses build high converting B2B digital marketing and sales funnels. There are three things that every small business needs to consider before investing in software to build their funnels and broader marketing technology stack.
- Price: the cost of software needs to be reasonable. You need the best value tool for the job.
- Ease of use: the tools you invest in need to be easy to use. You don’t want to spend all your time trying to get a tool to work.
- Confidence: you need to be confident that the software you invest in will deliver on its promises. You need to be confident it works first time every time and support is available if you need it.
For the large enterprise with a larger budget and more resource, investing in software is often the case of looking at the latest analyst report. The large enterprise can invest in tools like Eloqua or Marketo which are aimed at the enterprise both in terms of price and complexity. For small businesses, choosing the right software to build a marketing stack, let alone a digital customer acquisition funnel is a more painstaking process. At FullerFunnels we know that your money is precious, your time is limited and you need software that delivers. We’ve balanced the needs of small business and prepared this list of the top tools you need to build your automated B2B digital marketing and sales funnels.
Why do you need any B2B digital marketing tools?
Talking to an entrepreneur or small business owner with no experience in digital I’m often asked: “why does my business need to invest in digital marketing tools?”. Of course, for anyone involved in digital marketing and building high conversion funnels, the answer is obvious. For anyone new, it’s common to struggle on with no digital tools or the wrong tools. Digital marketing tools are essential for any modern marketing activity. Whether you’re just getting your business started or running a digital marketing campaign for a large multinational. It’s impossible to do your job without the right digital marketing tools in place to support you. The software we use is what makes it possible for us to do our jobs, build our funnels and reach our audience.
Why you need to invest money in buying the right digital marketing tools
Every entrepreneur and small business wants to make the most of their budget. In almost all cases we’ll struggle with trying to use the tools we have already bought. We’ll try to squeeze a square peg into a round hole all in the name of saving money. We know because we’ve done the same thing. This is one of the biggest early mistakes a small business can make. Here are a few of the benefits of having the right digital tool for the job:
- Efficiency: you get the job done far quicker if you don’t waste time trying to cobble together a solution.
- Effectiveness: you achieve better results because the tools you’re using are designed to deliver on their objectives.
In our example here at FullerFunnels, we spent a huge amount of time trying to find out what people are searching for on sites like Google, so we can meet the need with valuable content. We wasted weeks using various free tools. We should have been using SEMrush all along. It’s one of the tools that should be part of your marketing stack. Yes, it costs $99 per month, but that’s nothing if we can get our research done quicker and more accurately.
We’ve learned our lesson. At FullerFunnels we try to use the best value digital marketing tools software. We don’t want you to invest in tools that’ll be a pain to use and never do the job. We know that buying the right software can be a big investment. Businesses that invest in the right tools see increased revenue and improved innovation (Deloitte). Although there is a perceived risk with any investment, not doing anything is the biggest risk. It’s only a matter of time before your competitors invest in better and smarter software for their sales and marketing efforts.
Learning how to use digital tools
Aside from cost, most businesses face another challenge. That is the technical know-how or experienced to make the best use the software they buy. You have no choice but to invest in the right sales and marketing software if your business is to thrive. You have a choice on whether you implementation it yourself or use outside expertise to help. Doing it yourself will save you money but cost you time. Leaving it to an expert will cost you money but you can use your time doing things you are good at. Across FullerFunnels our content focuses on enabling you to build digital marketing and sales funnels but we are here to help if you need it.
Top digital marketing tools we recommend (and use)
The right digital marketing and sales funnel software can ensure you generate the results you need much quicker. Don’t waste your own time by looking for the cheapest or a cobbled together solution. On the list below we’ve identified the best value software for small to medium businesses. With these, you’ll get the largest ROI from your time and money investment. Our recommendations include free products such as WordPress or products that have a great freemium model such as Buffer.
The best solution for building your sales and marketing funnels is ClickFunnels
ClickFunnels gives you an all in one and out of the box solution for building great marketing and sales funnels. It combines a landing page builder with email follow-up. ClickFunnels is easy to use and it it’s best in class for building marketing and sales funnels. Read our ClickFunnels review.
An alternative to ClickFunnels is Instapage combined with ConvertKit. Unless you go to the realm of Eloqua and Marketo, no single tool can touch ClickFunnels. We can, however, combine the best landing page builder we have found (Instapage) with the best email marketing tool we have found, (ConvertKit) and try to achieve something similar. This is a cheaper solution and these two separate digital tools are a great investment, however, you will need to integrate the two and you won’t get some other benefits like lead scoring. Learn more about Instapage in our Instapage review. You can also claim a free trial of ConvertKit.
The best domain name registrar for your website & funnels is Namecheap
When you’re trying to establish your business, your brand matters. Your website address is an important reflection of your business brand. If you don’t already have a domain or need a new one, then register your domain with Namecheap. Your website address is your virtual address. It’s what everyone will type in to find your business. ClickFunnels will give you a free domain name, as will many other website builders. However, we recommend you buy your domain separately. For around $10 per domain, you’ll have much more flexibility if you want to move to another tool. Read our Namecheap review and find out why we use them.
The best tool for search engine optimization is SEMrush
The cheaper you can attract traffic the better, and the cheapest and best form of traffic is organic search. If you want to win at SEO and attract organic traffic, you need SEMrush. Search engine optimization begins with keyword research and there is no better tool for keyword research than SEMrush. But it doesn’t stop there SEMrush provides a whole suite of digital marketing tools that will help you promote your funnels, your website and your business online. We’ve done a deep dive on SEMrush. Start with our article ‘What is SEMrush‘ and then read our full SEMrush review.
The best advertising platforms for your B2B digital marketing and sales funnels are AdWords & Facebook
Search engine optimization takes time, to make an instant impact you’ll need paid advertising. The two best options you have today are AdWords for advertising in the search results and Facebook for building and reaching your social media audience. There are many advertising platforms but if you’re just starting out, then you should begin with these two.
Social media marketing is now an important aspect of any marketing effort. You need to build a social presence whether you’re a B2B or B2C business. Your prospects expect to see your social presence and want you to be actively answering questions. To manage social presence you should use ContentStudio. ContentStudio the best in class social media management tool for small businesses and even agencies.
The best website host is SiteGround
Digital marketing and sales funnels help convert traffic into customers. However, you still need a website especially if you’re selling a complex product in a business-to-business scenario. The more complex a product the more considered the purchase becomes and the more research the buyer will do. Your website should provide information that satisfies this research and establishes your brand as an authority. To build a website you need somewhere to put it and the best website host is SiteGround. What makes SiteGround a great web host for businesses? Your website needs to load quickly, be secure and reliable. SiteGround wins in all cases. For a low cost, you can enjoy enterprise-grade website reliability.
The best content management system for building your website is WordPress
To build your website, manage and maintain it you need a content management system. When you need a CMS you need WordPress. WordPress runs 30% of all websites and has a 60% market share of the CMS market. It’s used by solo bloggers through to large corporates. Best of all it’s free. If you purchase website hosting through us we’ll install WordPress for you for free to help you get started.
Installing WordPress is just the start, you need to build your website.
With WordPress, you have the best website platform available. Not you need to make it your own. To do that use Thrive. Thrive gives you themes, a drag and drop builder and more. Best of all, Thrive is built for marketers, not techies. The entire system is built to help you convert your visitors into customers.
Choosing the right B2B digital marketing and sales funnel tools is tricky. We can confidently recommend these tools and believe you should at least consider them when building your own marketing technology stack.